To sell Janoski Hyperfeel skateboarding shoes, Stefan Janoski, Sean Malto and Karsten Kleppan skate around use their imaginations and visual trickery to create a better skateboarding world in Austin, Texas. It's neat and all, but Nike SB had a similar concept involving Paul Rodriguez doing something similar with chalk from 2006. Also, why set the spot to a song that will remind millions of people of the dream sequence from The Big Lebowski?

Client: Nike SB Sr. Director Global Brand Communication: Ean Lensch Global Brand Manager Nike SB: Kelly Bird Global Brand Communication Manager: Steve Strand Creative Director: Steve Strand Production Company: Hoffman Bros Directors: Hoffman Bros Director of Photography: David G. Wilson Executive Producer: John Beveridge Producer: Rob Sexton Art Director: George Selestino Hair Stylist: Jessica Lindsay Editor: Mark Hoffman Visual Effects Company: Mode Adjust Telecine Company: CO3 Colorist: Tom Poole Sound Design: Digital One Song Writer: Mickey Newbury Performed: Kenny Rogers Song: "Just dropped in (to see what condition my condition was in)"

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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