To sell Janoski Hyperfeel skateboarding shoes, Stefan Janoski, Sean Malto and Karsten Kleppan skate around use their imaginations and visual trickery to create a better skateboarding world in Austin, Texas. It's neat and all, but Nike SB had a similar concept involving Paul Rodriguez doing something similar with chalk from 2006. Also, why set the spot to a song that will remind millions of people of the dream sequence from The Big Lebowski?

Client: Nike SB
Sr. Director Global Brand Communication: Ean Lensch
Global Brand Manager Nike SB: Kelly Bird
Global Brand Communication Manager: Steve Strand
Creative Director: Steve Strand
Production Company: Hoffman Bros
Directors: Hoffman Bros
Director of Photography: David G. Wilson
Executive Producer: John Beveridge
Producer: Rob Sexton
Art Director: George Selestino
Hair Stylist: Jessica Lindsay
Editor: Mark Hoffman
Visual Effects Company: Mode Adjust
Telecine Company: CO3
Colorist: Tom Poole
Sound Design: Digital One
Song Writer: Mickey Newbury
Performed: Kenny Rogers
Song: "Just dropped in (to see what condition my condition was in)"

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.