The Koston shoe line, which is "inspired by pro-skateboarder Eric Koston" according to the release has this ad on air from march 22nd. Inspired by? What does that mean? Is that a PR way of saying "we thought he was cool so we licensed his name"? Never mind, in the ad we get to see what Eric Koston can do, as his legend grows to a tall tale as told by Tiger Woods, Olympic Gold Medalist Alyson Felix and The Cleveland Cavalier’s Kyrie Irving, among others. Eric escapes security, their tazers, a crazy dog, and even a hurricane - my only beef would be that the rain is mentioned long after it's actually first seen which makes me want to yell "CONTINUITY!"

Nike SB used Kirshenbaum Bond Senecal + Partners (kbs+) for their skateboarding ads.

Director, Jon Humphries Executive Producer, Ike Martin Production Company, AfterAll Agency, KBS+ Chief Creative Officer, Ed Brojerdi Group Creative Director, Marco Cignini Associate Creative Director / Art Director, Kevin Gentile Associate Creative Director / Copywriter, Mike Abell Head of Content Production, Mara Milicevic Group Director, David Finger Editorial Company, NO6 Colorist, Steve Picano EFX, Johannes Gamble Music, Elias Arts Executive Producer, Kala Sherman Creative Director/Music Remix Arranger, Greg Griffith Sound Design, Henryboy Sound Designers, Matthew Hedge & Bill Chesley Producer, Kate Gibson Sound, Heard City Mixers, Phil Loeb & Keith Reynaud Audio Producer, Gloria Pitagorsky Featured Talent: Eric Koston, Skateboard Sean Malto, Skateboard Ishod Wair, Skateboard Tiger Woods, Golf Jake Phelps, Editor, Thrasher Magazine Justin Brock, Skateboard Neymar, Soccer Giovanni Reda, Photographer Paul Rodriguez, Skateboard Neckface, Artist Danny Kass, Snowboard Wieger Van Wageningen, Skateboard Alex Olsen, Skateboard Kyrie Irving, Basketball Alyson Felix, Olympic Gold Medalist

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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