Roger Federer, Rafael Nadal, Ronaldinho, Wayne Rooney and Kenya's long-distance running team make sweet sweet music for Nike just by doing their thing.



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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.