And here we have the circle of life, in sport. For Blaise Matuidi it all started with a moment of magic by Jay Jay Okocha. Now Blaise is that source of inspiration not just for kids at home watching the game, but also having an impact in culture, including fashion, and music. The inspiration for fashion designers and French Hip-Hop starts like, Niska. At the heart of this spot though is a simpler and more relevant story. The Niskas may replace this year's Blaise with someone else next year, but athletes will always inspire younger athletes to be their best. Athletes will always end up like role models.
This spot is all over the place when it comes to story telling. From Requiem-For-A-Dream pupils to metaphor comets, to first person POV's to excellent football shots. The soundtrack from Earth Wind and Fire helps keep it together.