And here we have the circle of life, in sport. For Blaise Matuidi it all started with a moment of magic by Jay Jay Okocha. Now Blaise is that source of inspiration not just for kids at home watching the game, but also having an impact in culture, including fashion, and music. The inspiration for fashion designers and French Hip-Hop starts like, Niska. At the heart of this spot though is a simpler and more relevant story. The Niskas may replace this year's Blaise with someone else next year, but athletes will always inspire younger athletes to be their best. Athletes will always end up like role models.

This spot is all over the place when it comes to story telling. From Requiem-For-A-Dream pupils to metaphor comets, to first person POV's to excellent football shots. The soundtrack from Earth Wind and Fire helps keep it together.

NIKE Ed Collin Senior Brand Communication Director, Nike EMEA Nick Kettelhake Brand Communications Director, Nike WE Jean-Luc Bragard Brand Communications Manager, Nike WE WIEDEN+KENNEDY AMSTERDAM Executive Creative Director Eric Quennoy, Mark Bernath Creative Director Craig Williams, David Smith Art Director Sébastien Partika Copywriter Edouard Olhagaray Head of Broadcast Production Joe Togneri Broadcast Producer Elissa Singstock Planner Stéphane Missier Communications Planner Josh Chang Digital Strategist Greg White Group Account Director Kathryn Addo Account Director Tim Ryan Account Manager Jorge Fesser Project Manager Loes Poot Business Affairs Kacey Kelley FILM PRODUCTION PRODUCTION COMPANY DIVISION FILMS Director Fleur+Manu Director of Photography Steve Annis Producer Jules de Chateleux Executive Producer Jules de Chateleux EDITING COMPANY WHITEHOUSE POST LONDON Editor Russell Icke AUDIO POST WAVE STUDIOS AMSTERDAM/ GRAND CENTRAL RECORDING STUDIOS LONDON Sound Designer/Mixer Alex Nicholls Lee/ Raja Sehgal MUSIC Title “Shining Star” (Sebastian Remix) Original Artist / Remix Artist Earth, Wind & Fire (Remixed by Sebastian) Publishing & Master Recording Sony/ATV & Sony Music Entertainment Remix Ed Banger Records POST PRODUCTION GLASSWORKS AMSTERDAM Flame Morten Vinther (Head of 2d) Kyle Obley (VFX Sup/ Flame) 3D Rudiger Kaltenhauser Telecine Daniel de Vue Producer Anya Kruzmetra, Christian Downes PARTNER AGENCIES Media Agency Mindshare Paris

Leave a comment

about the author

kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.