Imagine... Holding this big ass trophy in your hands. Imagine, being one of the people who created this ad campaign that first aired during the 1982 NYC marathon, and launched the Nike brand as we know it.

Ad agency: Wieden and Kennedy
Director: Phil Marco
Producer: Catherine Bromley
Client: Nike
Marketing at Nike: Patsy Mest

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.