Imagine... Holding this big ass trophy in your hands. Imagine, being one of the people who created this ad campaign that first aired during the 1982 NYC marathon, and launched the Nike brand as we know it.

Ad agency: Wieden and Kennedy Director: Phil Marco Producer: Catherine Bromley Client: Nike Marketing at Nike: Patsy Mest

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.