Nike - 'Write the Future' - Epic (2010) 3:00

 

 
 

Nike - 'Write the Future' - Epic (2010) 3:00

Holy wow, this new Nike ad is epic folks. In the split seconds of "almost a goal" we see the future, where fans rejoice, new workouts are modelled after players moves, babies are named after Wayne Rooney, and even the Queen pops in for a cameo. If they fail, their future is bleak. Watch as Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, kick, dribble and pass the ball that can bring a nation eternal happiness, while bringing others to their knees.

The film, directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel) also stars special guests, like tennis legend Roger Federer, basketball superstar Kobe Bryant and Homer Simpson. Did I mention the Queen? No, that's not really her but it's a nice touch.

Ad agency: Wieden+Kennedy Amsterdam
Director: Alejandro G. Iñarritu
Executive producer: Elissa Singstock

Commercials: 
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Comments

There's also an interview with the director in The Guardian: Speaking about "write the future"

I wanna see some amazing soccer goals in that movie. LOL

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