As part of Nike Woman's global #betterforit campaign, this ad was created for the Russian market. In it, we hear the inner thoughts of the women whose snide remarks are telling them to give up. But they never do.
This yoga pose is cringe-worthy. Mad respect for that.
Inner Voice: Okay, are you mental? If you want to feel good, just go for some retail therapy or the beauty salon.
(on phone:) You have one minute to go.
Her voice: Yeah, maybe. But there are some things you can't fake.