Nikon is a multinational corporation headquartered in Tokyo, Japan specializing in optics and imaging. Its products include cameras, binoculars, microscopes, measurement instruments.

Agency: GT Tokyo 
 Client: Nikon 
 Creative Director: Naoki Ito 
 Copywriter: Naoki Ito 
 Director: Hideyuki Tanaka 
 Production Company: Rock & Roll, Japan

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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