Nikon is a multinational corporation headquartered in Tokyo, Japan specializing in optics and imaging. Its products include cameras, binoculars, microscopes, measurement instruments.

Agency: GT Tokyo 

Client: Nikon 

Creative Director: Naoki Ito 

Copywriter: Naoki Ito 

Director: Hideyuki Tanaka 

Production Company: Rock & Roll, Japan


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.