Trivia: GSP leverages some of the most iconic elements of the franchise in this spot, from the unmistakable “power-up” noise to sparkling rotating coins, all of which had to be quality checked by the Nintendo team in Japan to ensure game accuracy and consistent aesthetics.

Agency: Goodby, Silverstein & Partners Executive Creative Director: Christian Haas Associate Creative Director / Art Director: Aaron Dietz Associate Creative Director / Copywriter: Mandy Dietz Account Director: Kelsey Murphy Account Manager: Carter Hahn Head of Production: Cindy Fluitt Producer: Benton Roman Production Company: INTERROGATE Production Company Location: Los Angeles Managing Director: Jeff Miller Executive Producer / Partner: George Meeker Director: Vesa Manninen Producer: Ben Roberts DOP: Bill Pope Editorial: Rock Paper Scissors Editor: Gabriel Britz Executive Producer: Carol Lynn Weaver Producer: Cassie Hulen Editorial Assistant: Ko Massiah VFX: Method Executive Producer: Stephanie Gilgar Producer: Bethan Thomas VFX Supervisor: Benjamin Walsh Lead Flame: Jamie Scott CG: Norris Houk CG: Pouyan Navid CG: Peter Claes Telecine: Company 3 Colorist: Sean Coleman Music Production: Squeak E. Clean Productions Composers: Brent B. Nichols & Kelley "Rusty" Logsdon Head of Production / Music Producer: Chris Smith Mix: Lime Studios Sound Engineer: Rohan Young Executive Producer: Jessica Locke