Trivia: GSP leverages some of the most iconic elements of the franchise in this spot, from the unmistakable “power-up” noise to sparkling rotating coins, all of which had to be quality checked by the Nintendo team in Japan to ensure game accuracy and consistent aesthetics.

Agency: Goodby, Silverstein & Partners

Executive Creative Director: Christian Haas

Associate Creative Director / Art Director: Aaron Dietz

Associate Creative Director / Copywriter: Mandy Dietz

Account Director: Kelsey Murphy

Account Manager: Carter Hahn

Head of Production: Cindy Fluitt

Producer: Benton Roman
Production Company: INTERROGATE
Production Company Location: Los Angeles
Managing Director: Jeff Miller
Executive Producer / Partner: George Meeker
Director: Vesa Manninen

Producer: Ben Roberts
DOP: Bill Pope
Editorial: Rock Paper Scissors
Editor: Gabriel Britz
Executive Producer: Carol Lynn Weaver
Producer: Cassie Hulen
Editorial Assistant: Ko Massiah
VFX: Method
Executive Producer: Stephanie Gilgar
Producer: Bethan Thomas
VFX Supervisor: Benjamin Walsh
Lead Flame: Jamie Scott
CG: Norris Houk
CG: Pouyan Navid
CG: Peter Claes
Telecine: Company 3
Colorist: Sean Coleman
Music Production: Squeak E. Clean Productions
Composers: Brent B. Nichols & Kelley "Rusty" Logsdon
Head of Production / Music Producer: Chris Smith
Mix: Lime Studios
Sound Engineer: Rohan Young
Executive Producer: Jessica Locke

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.