Good news for everyone who grew up on Nintendo, Nintendo is all grown up too. It's morphed into a game console handheld pointy-thingy snap on bop it, twist it, smack it thingie, and it looks like fun! Showing all the places where this nifty new system can be used - the party, the garden, at the laundromat, against your older brother - with huge emphasis on the social aspects of gaming this ad is set to tempt everyone watching to come and play. The ad feels very Nintendo in brand voice. "Fun for the whole family and with friends." This is the extended cut.

Client: Nintendo
Commercials: 
Country: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.