The Nippon “Create Magic” campaign is based around the concept of changing not only the physical environment, but also the emotional mood of the people in that environment. The film features the Blobby characters first launched by Nippon in 2008. The challenge was to breathe fresh life and creativity into an existing execution and to create a fun and energetic film as we follow the Blobby’s adventures. In the commercial, the family are led through a transformation of their house from dull to vibrant as the Blobbies turn possibilities into realities and create magic from the mundane.

Agency: NAGA DDB Malaysia ECD: Alvin Teoh Creative: Loo Chun Guan & Darren Lee Copywriter: Adeline Chew Agency Producer: Sharon De Silva / Chris Lau Brand Management: Choong Kok Leong, Alex Yoong Prod Hse: Luminous KL Director: Brad Hogarth Exec Producer: Karen De Silva DOP: Haruld Goh Prod Design: Nick Wong Prod Team: Dest Kee, Yen Hong, Estee Chang, Kent Hew, Post Prod: MFX KL Producer: Karen Chua Animation: Lau Kim San CG: Wayne Ho Chun How Editor: Ng SS Compositor: Wen Chek Yeo Music: Fuse music + sound design, Malaysia

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