The Nippon “Create Magic” campaign is based around the concept of changing not only the physical environment, but also the emotional mood of the people in that environment. The film features the Blobby characters first launched by Nippon in 2008. The challenge was to breathe fresh life and creativity into an existing execution and to create a fun and energetic film as we follow the Blobby’s adventures. In the commercial, the family are led through a transformation of their house from dull to vibrant as the Blobbies turn possibilities into realities and create magic from the mundane.