Poison's Brett Michaels covering a Lionel Richie song to show off NIssan's durability testing, for its commercial vehicle range. I.E. Tough Love.

I was not aware that commercial vehicle drivers were big fans of washed up hair metal singers. Learn something new every day, I guess.

Campaign: NCV Tough Love Campaign
Agency: TBWA\CHIAT\DAY \ Los Angeles
Client: Nissan
Product: Nissan Commercial Vehicles (NV Cargo, NV200, NV Passenger)
Stephen Butler: Chief Creative Officer
Tito Melega: Creative Director, Americas
Karl Dunn: Creative Director, Americas
Liz Levy: Associate Creative Director
Jeff O'Keefe: Associate Creative Director
Brian Jarmon: Executive Digital Producer
Robin Rossi: Executive Business Affairs Manager
Nora Cicuto: Business Affairs Manager
Kay Gautraud: Art Producer
Peter Bracegirdle: Managing Director
Bonnie Schwartz: Account Director
Val Tyll: Management Supervisor
Tony Burman: Account Supervisor
Harry Osborne: Account Group Assistant
Oke Mueller: Director Strategic Planning
Leigh Davidson: Senior Strategic Planner
Joel Weeks: Director Product Strategy
Andy Galvin: Senior Product Specialist
for Video:
Production Company: Prettybird
Director: Ace Norton
Editor: Micah Levin, Movie Magic Production, LLC
VFX: Ntropic
Music: South Music and Sound Design
Sound Design: Lime Studios


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.