Poison's Brett Michaels covering a Lionel Richie song to show off NIssan's durability testing, for its commercial vehicle range. I.E. Tough Love.

I was not aware that commercial vehicle drivers were big fans of washed up hair metal singers. Learn something new every day, I guess.

Campaign: NCV Tough Love Campaign Agency: TBWA\CHIAT\DAY \ Los Angeles Client: Nissan Product: Nissan Commercial Vehicles (NV Cargo, NV200, NV Passenger) Stephen Butler: Chief Creative Officer Tito Melega: Creative Director, Americas Karl Dunn: Creative Director, Americas Liz Levy: Associate Creative Director Jeff O'Keefe: Associate Creative Director Brian Jarmon: Executive Digital Producer Robin Rossi: Executive Business Affairs Manager Nora Cicuto: Business Affairs Manager Kay Gautraud: Art Producer Peter Bracegirdle: Managing Director Bonnie Schwartz: Account Director Val Tyll: Management Supervisor Tony Burman: Account Supervisor Harry Osborne: Account Group Assistant Oke Mueller: Director Strategic Planning Leigh Davidson: Senior Strategic Planner Joel Weeks: Director Product Strategy Andy Galvin: Senior Product Specialist for Video: Production Company: Prettybird Director: Ace Norton Editor: Micah Levin, Movie Magic Production, LLC VFX: Ntropic Music: South Music and Sound Design Sound Design: Lime Studios
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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