TBWA\Chiat\Day LA and Nissan bring fans closer to what they care about: the best players in the sport. By inviting fans into the Heisman House, we give them access to a world they wouldn’t otherwise see. For example, that Archie Griffin has two of everything.
I fail to see what is so Nissan about all this, but for you american football fans out there I'm sure it is amusing. Check the others.