Nissan Canada is positioning its new sports-cross vehicle, the Juke, as an urban legend in a series of cool online videos developed by TBWA\Toronto.

From its DIG Turbo engine, to its all-wheel drive system, to its unique
design cues, everything about the Nissan Juke screams innovation.
It is this innovation that we wanted to bring to life through this campaign.
So we created a series of short films which tell a fantastical story about
Nissan Juke, each highlighting a specific innovation in engineering or design.

Credits for Nissan Juke “The Dread” Agency: TBWA\TORONTO Chief Creative Office: Jack Neary Creative Directors: Mark Mason, Allen Oke, James Ansley Copywriter: Graeme Campbell Art Director: Cliff Seto, Mark Mason Agency Producer: Nadya MacNeil, Lindsay Hutchison Group Account Director: Richard Phillips Account Director: Trevor Byrne Director: Psyop Production Company: Psyop Psyop Creative Director: Laurent Ledru Visual Effects: MassMarket Executive Producer: Christine Schneider Producer: Leighton Greer VFX Supervisor: Kyle Cassidy Animation Supervisor: Dan Vislocky PreViz Supervisor: Matt Connolly Composite Supervisor: Shahana Kahn Modeling Supervisor: Andy Kim Matte Painting Supervisor: Matt Conway

about the author