Nissan Canada is positioning its new sports-cross vehicle, the Juke, as an urban legend in a series of cool online videos developed by TBWA\Toronto.
From its DIG Turbo engine, to its all-wheel drive system, to its unique
design cues, everything about the Nissan Juke screams innovation.
It is this innovation that we wanted to bring to life through this campaign.
So we created a series of short films which tell a fantastical story about
Nissan Juke, each highlighting a specific innovation in engineering or design.