Nissan Canada is positioning its new sports-cross vehicle, the Juke, as an urban legend in a series of cool online videos developed by TBWA\Toronto.

From its DIG Turbo engine, to its all-wheel drive system, to its unique
design cues, everything about the Nissan Juke screams innovation.
It is this innovation that we wanted to bring to life through this campaign.
So we created a series of short films which tell a fantastical story about
Nissan Juke, each highlighting a specific innovation in engineering or design.

Credits for Nissan Juke “The Dread”
Chief Creative Office: Jack Neary
Creative Directors: Mark Mason, Allen Oke, James Ansley
Copywriter: Graeme Campbell
Art Director: Cliff Seto, Mark Mason
Agency Producer: Nadya MacNeil, Lindsay Hutchison
Group Account Director: Richard Phillips
Account Director: Trevor Byrne
Director: Psyop
Production Company: Psyop
Psyop Creative Director: Laurent Ledru
Visual Effects: MassMarket
Executive Producer: Christine Schneider
Producer: Leighton Greer
VFX Supervisor: Kyle Cassidy
Animation Supervisor: Dan Vislocky
PreViz Supervisor: Matt Connolly
Composite Supervisor: Shahana Kahn
Modeling Supervisor: Andy Kim
Matte Painting Supervisor: Matt Conway


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