In india, they take their singing and dancing romancing seriously, and to a whole new machine level. They can make anything dance along, men, women, children, elephants, Motorcycles like in that Bajaj Auto ad, and of course Gurdas Mann when he has a bit of soda pop. To out-do all other Bollywood commercials, this ad has the classic boy loves girl, daddy opposes their love and takes girl away beginning, but as the boy pursues the girl he gets stuck in an epic traffic jam. This is India remember. Here come the twist - Nissan cars are the dancing heroes. It might not be the most original idea but it is very well executed. Makes you want to slam some car doors to "dance along".

Agency: AKQA Client: Nissan India ECD: Duan Evans Creative Lead: Greg Mullen Creative Lead: Alastair Mills ACD: Miles Unwin Senior Designer: Paul Tinker Production: Offroad Films Producer: Khalil Bachooali Director: Ahmed Khan Music composer: Pranay Rijia @pranaymusic
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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