A football coach is going to get his team into shape with some unusual workouts. This one called the drag race (pun!) involves a Nissan NV300.

Client: Nissan Europe
Clients: Martin Moll, Martin Jobin, Gaëlle Devitry, Michel Fromentin, Katharine Swarney, Lucia Chavez, Sophia Baudoin
Agencies: TBWA\G1, DigitasLBi Paris,
European Executive Creative Director: Eric Pierre
Creative Director: Frédéric Roux
Creatives: Anthony Banks, Kimi Suzuki, Romain Duler
Planning Chan Ton That, Anne-Françoise De Taillandier
Account Management: Ewan Veitch, Sandrine Vissot-Kelemen, Buu Tran, Andrew McMeekan, Laetitia Jarry, David Ouanounou, Adèle Salomon
CEO TBWA\Else : Maxime Boiron
TV Producer: Amer Zhogbi
Post Producer: Florence Marquet
Music & sound TBWA\Else : Olivier Lefebvre, Thomas Anduze
Production: Control Films
Director: Emil Möller
Director of photography: Fredrik Bäckar
Producer: Hervé Dommange
Line Producer: Jean-Pierre Crapart
Post Production: Mikros
Music: “Jump Around” by House of Pain


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.