TBWA is launching the fourth episode of the Nissan ‘Urbanproof’ saga, supporting the reveal of the new Nissan QASHQAI - ten bucks say they looked at Jonathan Glazers Sony "Paint" for pointers in how to make paint go "splat" in cool looking ways. The Nissan QASHQAI outdrives the evil buildings that keep shooting giant paintballs at it, with a roof-top stunt jump to boot.

The groundbreaking TVC filmed in Bangkok in December 2009 and created by TBWA\G1 and TBWA\Paris. Previous creatives have seen the QASHQAI treating the city as its playground with trademark back- flips and stunts. In this new episode, our hero no longer copes with the city but actively reshapes its favourite “battlefield”, now mastering its own “Urbanproof” discipline. The shoot took over six days to capture, involving a 230 people crew, with 80% shot in ‘real time’.

Project: ‘Artistic Paintball’ Clients : Jean-Pierre Diernaz, Caroline Méchaï, Timothée Gazeau Agencies: TBWA\G1, TBWA\PARIS Executive Creative directors: Alasdhair MacGregor - TBWA\G1 Eric Holden, Rémi Noël - TBWA\PARIS Copywriter: Thierry Buriez Art Director: Alexandre Henry TV Producer: Maxime Boiron Account management: Director: Célina Eude, Ewan Veitch, Guillaume Chupeau Production company: Stylewar FX : Les Télécréateurs Mathematics Audio Post Production: Else\
Commercials: 
Country: 
Freeform tags: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment