Sure looks like this shoot was a lot of fun, doesn't it? Bags of paint exploding everywhere, even the cameras got some on them. Fun!

Alasdhair McGregor, European Creative Director, TBWA\G1, commented: “How do you build on and even do better than the original Qashqai Skateboard commercial? For a car that is tougher and better looking than the original model, we decided to move Urbanproof to the next level.
In an enormous paintball fight in which the city attacks Qashqai with thousands of litres of paint. A mixture of war and art. Shot in Bangkok by Stylewar over 6 days, the paint you see is 80% real. After 4 days there was no more explosives to be found in Bangkok and we had to fly more in. The car looks great, the city looks better. More tough and more style is what we wanted to say about the car. I’m sure the consumer will get the message. And enjoy it.”

Project: ‘Artistic Paintball’ Clients : Jean-Pierre Diernaz, Caroline Méchaï, Timothée Gazeau Agencies: TBWA\G1, TBWA\PARIS Executive Creative directors: Alasdhair MacGregor - TBWA\G1 Eric Holden, Rémi Noël - TBWA\PARIS Copywriter: Thierry Buriez Art Director: Alexandre Henry TV Producer: Maxime Boiron Account management: Director: Célina Eude, Ewan Veitch, Guillaume Chupeau Production company: Stylewar FX : Les Télécréateurs Mathematics Audio Post Production: Else\

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.