We created the first totally remote control commercial. We created exact replicas of SE-R in 1/10th scale. But we also shot the entire commercial using RC camera cars and RC helicopters. This has never been done before.
Client: Nissan Title: “Drift” & “Making Of” Agency: TBWA\Toronto Creative Director: Allen Oke, James Ansley, Mark Mason Copywriter: Allen Oke, James Ansley Art Director: Mark Mason Agency Producer: Nadya MacNeil Director: Terri Timely Production Company: Soft Citizen/Hard Citizen Executive Producer: Eva Preger, Link York Head of Production: Rob Burns Line Producer: David Lambert Director of Photography: Donavan Sell RC Operator: Carlos Auerbach Model Maker: Alan Wolfe Editorial: Mark Morton/Jackie Roda, School Editing Music: Joey Serlin, Vapor Music Director of Digital Media Arts: Tasha Dean Agency Digital Producer: Lindsay Hutchison Flash Developers: Niral Patel/Joeddy Mathurin Director of Earned Media: Trevor Campbell Director of Marketing, Nissan: Mark McDade Account Director: Richard Phillips Account Supervisor: Trevor Byrne