Nissan shows you how to spread the joy to the tune of an 80's song that was a cover of 60's song. Ironically too, the song, Mony Mony, was in reference to Mutual Of New York which is a life Insurance company. Yay, earned media.
For such a lighthearted sing-along, this spot is feature heavy, making it feel more like a retail spot than an overall brand spot. Not that it matters much. What I do know though is that the button at the end of this spot where the hipster motorcyclist hums along to the song in spite of himself confirms what I have always thought about buttons at the end of spots and that is this: they need to be taken out back behind the barn and put out of their misery.
AGENCY: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: Stephen Butler
Creative Directors: Tito Melega, Karl Dunn
Senior Copywriter: Carmen Gomez
Art Director: Bernice Chao
Managing Director: Peter Bracegirdle
Account Directors: Bonnie Schwartz, Jimmy Jung
Management Supervisors: Patrick Jones, Val Tyll
Account Supervisor: Jordyn Barton
Account Group Assistant: Harry Osborne
Group Planning Director: Oke Mueller
Planner: Leigh Davidson
Senior Product Strategist: Mark McNaul
Producer: Stephanie Dziczek
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Robin Rossi
Broadcast Traffic Coordinator: Malika Jones
CLIENT: Nissan North America
Vice President, Marketing Communications Jon Brancheau
Senior Manager, Marketing Communications Rick Ash
Manager, Marketing Communications Terri Welch
PRODUCTION COMPANY: Partizan
Director: Michael Gracey
Executive Producer: Sheila Stepanek
Head of Production: Jennifer Gee
Producer: Karen O'Brien
EDITORIAL: Final Cut
Editor: Jeff Buchanan
Assistant Editor: Chris Amos
Executive Producer: Saima Awan
Senior Producer: Suzy Ramirez
VFX: The Mill
Executive Producer: Jo Arghiris
Producer: Adam Reeb
Coordinator: Benjamin Sposato
Smoke Lead: Tim Robbins
Flame Lead: Tim Bird
Compositors: Yukiko Ishiwata, Steve Gibbons
TELECINE: The Mill
Colorist: Gregory Reese
SOUND DESIGN: Human
MIX: Play
Mixer: John Bolen
TRACK: "Mony Mony" by Billy Idol
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