Nissan - Strip Away - (2012) :30 (US)

 
 
 

Nissan - Strip Away - (2012) :30 (US)

MPC follows its visually outstanding spot portraying Nissan's Armada and Pathfinder vehicles flying into pieces as they move, with a similar spot promoting the innovative NV, Titan and Frontier. MPC LA VFX Supervisor Jake Montgomery and CG Supervisor Mike Wynd, collaborating with Skunk Director Raf Wathion and TBWA\Chiat\Day, led the team that handled 3D work, CG animation, compositing and beauty work on the spot.

Strip Away 2 features a montage of tough Nissan vehicles charging through industrial landscape and wilderness. Suddenly, fenders, grills, doors, even truck beds fly off the vehicles, until only the American-made frame remains, charging over a huge suspension bridge.

"We wanted to create a tougher, bolder version of the original SUV-based spot," noted Skunk Director Raf Wathion. "We wanted something more industrial; something that really evoked the workaday utility and rugged capability of these vehicles."

The stripping-away effect was a collaborative effort between MPC and Skunk, who first shot the trucks on set without the elements that would later be exploding off of the vehicles. Using supplied CAD models, MPC then camera-tracked and matchmoved the live-action footage to replace those missing components.

"After the tracking and matchmoving was done, exploding the models was a fairly simple task," noted Wynd. "To make these effects seamless, the tracking and matchmoving had to be perfect, and the lighting of the CG models needed to match exactly. In some cases, we created proxy geometry of the environments to supply correct reflections and shadows for the computer-generated imagery."

MPC pulled the spot together with compositing through Flame and Nuke, a process that included a considerable amount of cleanup for each scene. A finishing touch on the spot included adding a spinning fan to the live-action chassis. Colorist Ricky Gausis handled telecine.

Client: Nissan Titan, Frontier and NV
Title: Strip Away 2
Air Date: May 2012

Advertising Agency: TBWA\Chiat\Day
Executive Creative Directors: Tito Melega, Karl Dunn
Creatives: Liz Levy, Jason Locey
Senior Agency Producer: Katie Johnson, katie.johnson@tbwachiat.com
EP: Elaine Hinton
Head of Production: Richard ONeill

Production Company: Skunk
Director: Raf Wathion
DOP: Glynn Speeckaert
Producer: Shelly Townsend

Editor: Stewart Reeves

VFX: MPC LA
VFX Supervisor(s): Dan Marsh, Jake Montgomery
CG Supervisor: Mike Wynd
VFX Team: Jake Montgomery, William Schilthuis, Jessie Amadio, Ian Wilson, Nikki Mull
VFX EP: Asher Edwards
VFX Producer: Jenny Bright

Telecine: MPC LA
Colorist: Ricky Gausis

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