The idea here is to show that Nissan makes better cars that make your life
better. A strategy that has its foundation in the Nissan brand positioning statement of “Innovative ideas for the joy of every day driving.”

The Nissan LEAF Zero-Emission Tour culminated today with an appearance in New York City. The three-month tour, which made 63 stops in 24 cities, offered the opportunity for interested drivers, media, civic partners, businesses and university students to learn more about the Nissan LEAF and the benefits of zero-emission driving.

The tour helped pave the way for the 2010 introduction of Nissan LEAF, the world’s first all-electric, zero-emission car designed for the mass market, and leads up to the start of the vehicle-purchase process. The Nissan LEAF will be available to consumers via lease or sale, in a single transaction that includes the battery.

ad agency: TBWA\Chiat\Day Los Angeles Chief Creative Officer: Rob Schwartz Group Creative Director: Margaret Keene Group Creative Director: Chris Adams Copywriter: Lauren Smith Art Director: Lindsey Montague Managing Director: Jon Castle Management Supervisor: Dawn Ringo Account Supervisor: Patrick Jones Executive Producer: Richard O’Neill Producer: Carrie Schaer Assistant Producer: Lisa Urbanic Executive Business Affairs Manager: Robin Rossi Production Company: RSA Films Director: James Bryce Executive Producers: Tracie Norfleet & Tom Dunlap Director of Photography: David Darby & Ben Joiner Edtiorial: Venice Beach Editorial Editor: Rick Shambaugh VFX: The Mill Los Angeles Mix: Margarita Mix Santa Monica Mixer: Jimmy Hite Music: New Math Color By: CO3 Stefan Sonnenfeld