People stuck in escalators are bored. Bored people will read anything. They read their way up the escalator, and presto, they've seen the products selling point demonstrated. "Go longer between shaves"
Advertised brand: Nivea Deodorant
Advert title: Go longer between shaves
Headline and copy text: Smooth underarms for longer.
Advertising Agency (Name, City, Country): DRAFTFCB, Zurich, Switzerland
Agency website: http://www.draftfcb.ch
Creative Director: Nicolas Vontobel
Art Director: Frèdèric Nogier
Copywriter: Ivan Madeo
Account Supervisors: Diana Weikert, Flurin Hardt, Gabrielle Lommel
Published/Released (Month, Year): August 2008