South Africa has one of the highest rates of skin cancer in the world and children are especially at risk because they hate wearing sunscreen. Nivea came up with a freaking genius way to get them to apply it-- by creating a Sunslide. Basically it's a bouncy castle slide thing that also acts as a mister-- and it sprays SPF 50 on the kids as they slide down (wearing goggles, of course) thus ensuring they wear their SPF.
This reminds me of when I was in university and one of my math professors created a program for disadvantaged elementary school kids called Puzzle Play-- that basically turned math into a game. His theory was, as long as you turn everything into play or a game, you can get kids to learn. This is a great example.

Director Troy Davies Client: Nivea Agency: FCB South Africa Executive Creative Director Mike Barnwell Art Director Rowan Foxcroft Copywriter Jonathan Ollivier Account Director Stuart Stobbs Agency Producer Ashleigh Jarratt Designer Toni Hughes
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Comments (1)

  • Dabitch's picture
    Dabitch

    Brilliant. 100% protected 0% bored. I'd even seek that thing out myself!

    Jun 02, 2016

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.