Cerveza Norte take helping their customers go to the bar seriously, mate. So seriously they devised the best excuse ever to allow attached men all over north Argentina to have a night out with the boys, and be able to tell the missus they helped clear the parks, renovate schools, clean the lakes. For each beer drunk, a cap was donated as a minute toward "Le Mejor Excusa Del Mundo" (the best excuse in the world) project, and a Northe team would be out doing good deeds for as many minutes as there were caps.

Cerveza Norte

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.