Cerveza Norte take helping their customers go to the bar seriously, mate. So seriously they devised the best excuse ever to allow attached men all over north Argentina to have a night out with the boys, and be able to tell the missus they helped clear the parks, renovate schools, clean the lakes. For each beer drunk, a cap was donated as a minute toward "Le Mejor Excusa Del Mundo" (the best excuse in the world) project, and a Northe team would be out doing good deeds for as many minutes as there were caps.