Sad stories of from real people who were cyberbullied. In one case these sad kids were bullied to the point where he killed himself. His parents had no idea what was going on. But if words can kill, words can heal as well.
It's a simple message that needs to be heard every generation regardless of new media: parents talk to your kids. Find out what's going on. Make them talk to you, too. Encourage them. Build them up. In other words, be a parent.

Advertiser: Norton by Symantec Spot Title: Raise Your Voice Against Cyberbullying Creative Agency: Grey San Francisco Chief Creative Officer: Curt Detweiler Creative Director: E Slody Art Director: Bryan Evans Creative Support: Kate Murphy, Marcus Pettersson, Tracy Silagi Director of Integrated Producer: Daniel Tuggle SVP, Acct. Director: Will Egan Management Supervisor: Christine Cote Acct. Supervisor: Genevieve Gray Assistant Acct. Executive: David Hay Production Company: Chelsea Pictures Director: Peyton Wilson Executive Producer: Jonathan Gribetz Partner/Executive Producer: Lisa Mehling Partner/Executive Producer: Allison Amon Line Producer: Jessica Wise Production Supervisor: Tamika Miller Cinematographer: Stoeps Langensteiner Client: Norton by Symantec Sr. Director of Global Brand and Campaigns: Kathryn Kane Global Campaigns Sr. Manager: Randi Bartelmie Global Campaigns Planner: Irene Liang