Norwegian airlines isn't a budget airline. It's a common sense airline. In addition to saving on prices and fuel (which is common sense) Norwegian also flies to direct airports, and not regional ones. Smart branding idea.
Advertising Agency: 358, Helsinki, Finland Creative Director: Antero Jokinen Copywriter: Taro Korhonen Art Director: Antero Jokinen Strategist: Daniel Goodall Agency producer: Elina Fredén Client Team Director: Minna Kaitala & Kimmo Tupala Director: Ragnar Jansson / Otto film