about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • alex's picture
    alex

    C'est bon. Where does that tagline come from, by the way - invented, or somone else's quote?

    Mar 28, 2008
  • Dabitch's picture
    Dabitch

    I think it's original to this campaign, but it feels familiar because it's true? (disclaimer: wild guess.)

    Mar 28, 2008
  • alex's picture
    alex

    You're probably right. It just sounds like something George Clinton might have said. Damn, I wish I'd worked on this campaign.

    Mar 28, 2008
  • Dabitch's picture
    Dabitch

    Oh yeah, me too. And I haven't had "campaign-envy" in quite a while.

    Mar 28, 2008
  • alex's picture
    alex

    Yes, that's about right. It feels like the chance has gone for good because some other bugger's done it. Curses!

    Mar 28, 2008

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