Fun bit of branded content for magazine NOWNESS that answers the question "Why wine?" It is directed by James Casey, an features LCD Soundsystem frontman James Murphy who also co-owns the Brooklyn wine bar The Four Horseman It also features wine consultant Justin Chearno, The New York Times wine and food critic Eric Asimov, GQ food correspondent Alan Richman, Time wine and travel columnist Alice Feiring and others as they discuss the merits of wine. I like Murphy's answer best: It tastes good and it fucks you up.

Director: James Casey Producer: Thomas Carter Studio Cinematographer: Alastair Casey Editorial Company: Cut + Run Editor: Dan Maloney Assistant Editor: Nicole Berg Executive Producer: Rana Martin Producer: Evyn Bruce Colorist: Colin Travers Audio Post: Phantom Audio Mixer: Conrad Sanguineti

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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