It’s time to be kind. To your breasts. This spot is for a new bra range,from Berlei called WOMANKIND. The brand's been around for more than a hundred years, having designed Australia’s first maternity bra, a world leading sports bra and donating post–surgery bras to women who have undergone breast cancer surgery. Now they're launching WOMANKIND which highlights the problems women have with bras and have to put up with something that is uncomfortable, unsupportive or just something they don't want to wear but have to. But now the frustration is over because WOMANKIND is made for all shapes and sizes.

Client: Berlei
Senior Marketing Manager: Zoe Hayes
Division Manager: Holli Borchak
Assistant Brand Manager: Chontelle Clark

Creative Agency: The Monkeys
CCO/Founder: Justin Drape
Creative Director: Barbara Humphries
Creative team: Renee Bryant and Katyana O’Neill
Managing Director: Matt Michael
Group Content Director: Kelly Spence
Senior Content Manager: Lauren Shelley
Executive Planning Director: Fabio Buresti
Head of Planning: Michael Hogg
Planner: Charlotte Marshall
Head of Production: Thea Carone
Senior Broadcast Producer: Penny Brown
Print Producer: Sally Lankshear

Production Company: Revolver/ Will O’Rourke & Somesuch UK
Director: Kim Gehrig
Executive Producers – Michael Ritchie, Pip Smart & Seth Wilson
Producer: Anna Mannix & Jacob Swan-Hyam
DOP – Ari Wegner
Editor – Elise Butt, Trim London
Post Production – Fin Design & Effects
Colourist – Ben Eagleton
Music Supervision – Karl Richter, Level Two Music
Sound Design – Simon Kane, Song Zu
Sound House Producer – Katrina Aquilla
PR: The Mint Partners
Media: OMD

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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