The latest from Psyop for Nurofen.

From Psyop:
Nuro's personality was largely inspired by superhero actions and gestures, and the pains had to be menacing and mischievous, but not evil. For us, the most effective way to create a message of relief would be in the subtlety of the animation; small moments that had enough action to convey the message of Nuro's strength without over-articulating his power to kill pain.

Project: Nurofen Spot title: Core Client Company: Reckitt Benckiser Group Agency: Mother London Executive Creative Director: Mother Creative Director: Mother Art Director: Mother Copywriter: Mother Executive Producer: Mother Producer: Mother Production Company: Psyop Director: Psyop Psyop Creative Directors: Marco Spier and Marie Hyon Executive Producer: Lucia Grillo Producers: Nathan Jew, Carol Collins Designers: Lauren Indovina, Jon Saunders, Pete Sickbert-Bennett Storyboard Artist: Ben Chan Lead Technical Director: Tony Barbieri Lead Compositor: Molly Schwartz Previz: Jason Goodman Modeling: Lee Wolland, Zed Bennett Rigging: Lee Wolland, Zed Bennett Animation: Pat Porter, Jordan Harvey, Michael Shin VFX: Jonah Friedman Texture: Szymon Weglarski, Tony Barbieri, Adam Flynn Light: Szymon Weglarski, Tony Barbieri, Adam Flynn Compositing: Molly Schwartz, Jason Conradt, Manu Gaulot Music and Sound Design: Q Department Sound Mix Company: Sound Lounge Mixer: Rob Sayers

about the author

glossy Glossy is publicity and marketing specializing in advertising and creativity. I love roasted marshmallows and the CN Tower and I make amazing pierogi and cannonball at pool parties.

Comments (2)

  • Dabitch's picture

    yeah, really cute!

    Apr 28, 2010