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Let's caffé had a bit of an image problem, like most kwik-e-marts, it had food, lollipops, magazines and.... elaborate coffee machines. And like most non-cafés, it had a hard time getting people to think of their vending machine style coffee as good, even if it is. So, to encourage people to try it they used the fact that they don't have a snooty tattooed barista fixing that latte, because no matter how good a human is with the foam, he can't print a picture. The machine can though. Customers snapped selfies and had them 'printed' on their coffee with chocolate powder. Many people shared their latte-shots on facebook and everywhere else, thereby alerting their stalkers to their new coffee-hangout, and spreading the word that Let's caffé has coffee.
Sean Metelerkamp from Fly On The Wall has just released this director’s cut of Double Helix, a teaser for Lowe & Partners’ "What The Future Looks Like" Cannes Lions Creative Masterclass that was yesterday.
The future looks like smokey forest meteorite-crash site with alien being snogging your wife. Gotcha!
B D P for short, is Brandon Drew Jordan Pierce, a New York City based rapper. He grew up primarily in sleepy Westchester, NY, moving to Durham, NC his freshmen year of high school. He's an ad man by day (at Sid Lee's New York Office), rapper by night and here he made a song to "Katie". Katie being the slang expression about the walk of shame that clubbing girls endure in the bright harsh light of the next day.
If these are the people that visit Cooper Mountain, I think I'll pass.
How high is the altitude at Copper Mountain resort?
It seems like it's so high it makes people a bit loopy. And unable to act.
To sell Copper Mountain resort, Wexley introduces us to a family that spend the first ten seconds of the spot talking about "coming"
Hey, you gotta sell ski resorts in summer somehow, right?
Did I mention this spot stars a family?
"How To Uninstall McAfee Antivirus" a helpful (not) primer featuring John McAfee himself, and a few exotic dancers, a bunch of guns. Large boxes of "bath salts" snorted through silly straw and a lab coat clad computer expert reading the uninstall pages out loud. Just what on earth is going on here?
John Macafee rebranding? A new venture? A silly skit just for the hell of it? See more at whoismacafee.com
Ogilvy & Mather Chicago created a lovely
award show case study campaign for Interface: the world's largest modular carpet manufacturer.
Interface didn't just want to highlight the fact that half the world's coral reefs are dead or dying. They wanted to do something about it. So they created awareness, but dumping 7,000 pounds of fishing nets on Chicago's Oak Street beach to show people how bad the problem really is.
Thankfully the solution is to encourage developing countries to gather up their used fishing nets and ship them to Interface so they can repurpose them into carpeting.
Fanta Germany want to be known as the "Official sponsor of FANTAsy" ... with that FANTA-capped spelling. In this fantasyland - reminiscent of the happiness factory only in that it's also CGI - we have WWF wrestlers, princesses who hop out of their hoop skirts to fight, random T-rexes wandering about, and giant blue Pepsi-like robots attacking the castle. This all makes sense when you realize it's what the kids imaginations thought up as they were playing on the beach, they were probably on a level 1 liter soda bottle sugar high.
"With 24 different burgers, Red Robin caters to a lot of different tastes. We even have a garden burger just in case your teenage daughter is going through a phase."
With a thumb hiding behind her open hand, but pointing to said teenager, and the actress herself whispering the delivery out of the side of her mouth the ancient joke that teenagers are temporarily vegetarian is shared with the hamburger-wanting target market.
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