So this is what an Australian morning looks like. I can dig it. Love to see it for realsies, plz, someone import me. Oh, and here's the 30 edit.

The ‘Sunrise’ TVC, which was directed by world-renowned director Sng Tong Beng captures the mood and warmth of our unique Australian morning routines and features real families going about their morning rituals with Nutella front and centre.
The TVC is the first created for Nutella by BMF and the first time an Australian made Nutella TVC has run here for eight years.
Ferrero Marketing Director, Yannick Durand, said, “We are very excited by the new Nutella communication. It clearly moves us into the emotional dimension of the brand.”
“The BMF team and Director Tong Beng have done a beautiful job, of bringing this to life, with authenticity, nuance, and sensitivity. It has been a wonderful journey, ending with one of the strongest testing ads we have ever seen.”

Agency: BMF Director: Sng Tong Beng Production Company: Window Post Production: Method Studios Editor: Seth Lockwood Producer: Mike Salter Music & Sound Production: Sound Reservoir DoP: Danny Ruhlmann
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Anna84's picture
    Anna84 (not verified)

    The best is... Nutella is from Germany :)

    Regards from Germany
    Anna

    Oct 16, 2012

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