The spot ''Heather,'' centers on a 9-year-old Heather McNamara who speaks directly to the camera in manner that is in total contrast to the gravity of her situation. She speaks about her family’s search for a hospital around the country willing to operate on the baseball-sized cancerous tumor that had entangled itself in her stomach, pancreas, spleen, intestines, liver and surrounding blood vessels. She was considered inoperable by other doctors the family consulted until they met with Dr. Tomoaki Kato who removed 6 of Heather’s major organs in a 23-hour surgery in order to get at the tumor.
Creative Credits: Client: New York-Presbyterian Hospital Project: “Heather,” “Matt/Dr. Lorich” (both :60 and :30) Ad Agency: Munn Rabôt, New York Creative Director: Peter Rabôt CEO: Orson Munn Creative Director: John Stingley Producer: Rachel Manis Account Executive: Paul Warner Account Supervisor: Kate Roderick Account Coordinator: Stephen Cyr Art Director: Kim Brower Photographer: Garrett Lubertine Production Company: Lost Highway Films, New York Director: Peter Rabôt Executive Producer: Marc Rosenberg Director of Photography: Maryse Alberti Producer: Nicole Rodan Production Manager: Natalie Warkenthien Editorial/Post: wild(child), New York Editor: Antoine Mills Producer: Liz Ludden Smoke Artist: Greg Rubin Assistant Editor: Dan Nasser Assistant Editor: Andrew Hale Finishing: Company 3, New York Colorist: Victor Mulholland Audio Post: Liquid Lab, New York Engineer: Luis Herrera