The spot ''Heather,'' centers on a 9-year-old Heather McNamara who speaks directly to the camera in manner that is in total contrast to the gravity of her situation. She speaks about her family’s search for a hospital around the country willing to operate on the baseball-sized cancerous tumor that had entangled itself in her stomach, pancreas, spleen, intestines, liver and surrounding blood vessels. She was considered inoperable by other doctors the family consulted until they met with Dr. Tomoaki Kato who removed 6 of Heather’s major organs in a 23-hour surgery in order to get at the tumor.

Creative Credits:
Client: New York-Presbyterian Hospital
Project: “Heather,” “Matt/Dr. Lorich” (both :60 and :30)
Ad Agency: Munn Rabôt, New York
Creative Director: Peter Rabôt
CEO: Orson Munn
Creative Director: John Stingley
Producer: Rachel Manis
Account Executive: Paul Warner
Account Supervisor: Kate Roderick
Account Coordinator: Stephen Cyr
Art Director: Kim Brower
Photographer: Garrett Lubertine

Production Company: Lost Highway Films, New York
Director: Peter Rabôt
Executive Producer: Marc Rosenberg
Director of Photography: Maryse Alberti
Producer: Nicole Rodan
Production Manager: Natalie Warkenthien

Editorial/Post: wild(child), New York
Editor: Antoine Mills
Producer: Liz Ludden
Smoke Artist: Greg Rubin
Assistant Editor: Dan Nasser
Assistant Editor: Andrew Hale

Finishing: Company 3, New York
Colorist: Victor Mulholland

Audio Post: Liquid Lab, New York
Engineer: Luis Herrera


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.