Once again, the promise is more jobs, and they show small things that boost self esteem, such as your own nametag, a perfectly made cappuccino, as well as large things, such as an entire class of children celebrating you or the construction you're building taking shape.

Super: "Self-esteem. Just one of the many reasons why more people should have a job".
Subtagline: Sweden's only workers party.

Nya Moderaterna

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.