One day. 47 tasks. Play rock paper scissors with a celebrity. Make a bus driver smile. Get a piercing. Three teams threw themselves into Helsinki and made it better place to live. The teams got points for completed Battle tasks, Facebook likes, Youtube views, Twitter tweets and Campaign site views.

See also the image: NYT BATTLE

Clients: Helsingin Sanomat

Agency: 358 Helsinki

Creative director: Ale Lauraéus
Art director: Ale Lauraéus
Copywriter: Valtteri Väkevä
Graphic designer: Mark Nurmi, Pol Solsona
Agency producer: Petra Yli-Hemminki, Roosa Rudkiewicz
Client team director: Robert From
Strategist: Robert From, Milla Kokko
Photographer: Riku Pihlanto, Pekka Mustonen

Production company: Tres Papricas
Director: Tuukka Lappalainen

Clients: Caroline Lilius, Terhi Vaalavuo, Sari Jussila, Taru Peso, Mari Muukari

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.