One day. 47 tasks. Play rock paper scissors with a celebrity. Make a bus driver smile. Get a piercing. Three teams threw themselves into Helsinki and made it better place to live. The teams got points for completed Battle tasks, Facebook likes, Youtube views, Twitter tweets and Campaign site views.

See also the image: NYT BATTLE

Clients: Helsingin Sanomat Agency: 358 Helsinki Creative director: Ale Lauraéus Art director: Ale Lauraéus Copywriter: Valtteri Väkevä Graphic designer: Mark Nurmi, Pol Solsona Agency producer: Petra Yli-Hemminki, Roosa Rudkiewicz Client team director: Robert From Strategist: Robert From, Milla Kokko Photographer: Riku Pihlanto, Pekka Mustonen Production company: Tres Papricas Director: Tuukka Lappalainen Clients: Caroline Lilius, Terhi Vaalavuo, Sari Jussila, Taru Peso, Mari Muukari

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.