Creative agency Assembly manages to pack 60 seconds of brilliant into this ad, which tells the story of a cursed satanic chair. It causes all the troubles that get progressively worse. There's office floods, car crashes, even exploding gas stations. The tagline: "Bad's not going anywhere. Neither are we" reminds us that insurance is a must. The 3D animation is fantastic and amusing.

AGENCY: Draft FCB DIRECTOR: Damon Duncan EXECUTIVE PRODUCER: Amanda Chambers TECHNICAL DIRECTOR: Rhys Dippie 3D TEAM: Craig Speakman, Geoff Kirk Smith, Josh Fourt-Wells, Gary Sullivan, Alex Scollay, Mark Williams, Rhys Dippie, Damon Duncan, Joe Helmore, Craig Baxter, Pritish Dogra, Jonathan Hamer, Amber Kell, Patrick Blades, Eugene Tay, Kyle Dey, Josh Kell EXEC CREATIVE DIRECTOR: Tony Clewett CREATIVE TEAM: Hywel James & Kelly Lovelock

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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