Forget shock tactics, hello comedy. A young man "internalising a really complicated situation" as he ponders whether or not to tell his mate not to drive home.

And since you never want to say : "bro, you know I can't grab your ghost chips" he makes the right call.


Director: Steve Ayson Product: NZTA Title: Ghost Chips Agency: Clemenger BBDO, Wellington Executive Creative Director: Phillip Andrew Agency Producer: Martin Gray Art Director: Bridgid Alkema Copywriter: Bridgid Alkema , Mitch Alison