Forget shock tactics, hello comedy. A young man "internalising a really complicated situation" as he ponders whether or not to tell his mate not to drive home.

And since you never want to say : "bro, you know I can't grab your ghost chips" he makes the right call.

Legend.

Director: Steve Ayson
Product: NZTA
Title: Ghost Chips
Agency: Clemenger BBDO, Wellington
Executive Creative Director: Phillip Andrew
Agency Producer: Martin Gray
Art Director: Bridgid Alkema
Copywriter: Bridgid Alkema , Mitch Alison

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.