Hell yeah you can sit at the cool table with your new backpack. Go get 'em!

Client: Office Depot OfficeMax Agency: McCann New York Co-Chief Creative Officer - Tom Murphy Co-Chief Creative Officer - Sean Bryan Group Creative Director - Steve Doppelt Group Creative Director - Daniel Rodriguez Associate Creative Director/Copy - Nick DiLallo Associate Creative Director/Art - Ryan Quigley Co-Head Account Management - Neil Frauenglass Group Account Director - Dina Hovanessian Account Executive - Chris Alexander Senior Project Manager - Matt McLaughlin Executive Strategy/Analytics Director – Christine Villanueva Senior Strategist – Michele Kim Chief Production Officer - Nathy Aviram Senior Producer - Minnie Tran Business Affairs - Erin Levine Executive Music Producer - Eric Johnson Music Producer - Michael Ladman Production Company: Moxie Pictures Director: Frank Todaro Editorial Company: Mackenzie Cutler Editor - Dave Koza Music Company: Beta Petrol Mix Studio: Sound Lounge Sound Engineer: Tom Jucarone Graphics: Trollback

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (2)

  • T.B.'s picture
    T.B. (not verified)

    Ummm... so Jansport backpacks get you to the cool table, but you only advertise the Swiss Gear backpacks, which are on sale? So are you saying that if you shop at Office Depot or Office Max, you'll never be at the cool table? Kind of an "Ad Fail" if you ask me.

    Jul 25, 2015
  • Robin's picture
    Robin (not verified)

    My thoughts exactly! It only promotes the "haves and haves not"

    Aug 28, 2015

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