We briefed ten of he city's leading urban artists to interpret our key drink driving messages in their own unique style.
Their finished works were animated into a sequence called The Art Of Safe Driving.
This was then projected onto buildings within the city's entertainment precinct to coincide withe the Winter Arts Festival.
Client : Office Of Road Safety Agency : Marketforce perth Sharyn Beor/ Claire Read Smith (Account manager) Zac Creative/ Boogie Monster (Flash Designer) Yok,Creepy,Fudge,Deathbot,Jesse Mitchell,Daek,Greenwood,Sean Morris (Illustrator) Andrew Tinning (Executive Creative Director) Andrew Tinning/Scott Hitchcock. (Art Director) Andrew Tinning (Copywriter)

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.