Office & services

 

.office - supplies, service, etc. (ads)

 

National Air Cargo - We Deliver the World - print, India

Turrino Advertising, in Kochi, Kerala decided to go all visual in explaining this simple service: we deliver the world.

Vivek Prabhakar : Creative Director
Anil Nair : Creative Group Head

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Staples - Easy Button - Gas Station (2008) :15 (USA)

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Staples - Easy Button - Supermarket (2008) :15 (USA)

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DHL 24 Hours Online Tracking 'van' - (2008) :60 (China)


Thanks to Michael Wong / Ogilvy & Mather, Beijing for resending the films in a format that we could use. These films go with the previously posted images: DHL - 24 Hours Online Tracking (Dude, not truck) - guerilla, China and DHL - 24 Hours Online Tracking - guerilla, China
Campaign objective/ creative brief:
To generate buzz for the DHL Online Tracking among the business community, a group of couriers were posted around the Beijing’s Central Business District. A white silhouette of a computer cursor were placed on their back as they walk around, quite literally demonstrating the possibility of constant tracking of your DHL parcel! This simple stunt/ live activity had effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.

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DHL Online Tracking ‘Courier’ - (2008) :60 (China)


Thanks to Michael Wong / Ogilvy & Mather, Beijing for resending the films in a format that we could use and correcting some of the credits. These films go with the previously posted images: DHL - 24 Hours Online Tracking (Dude, not truck) - guerilla, China and DHL - 24 Hours Online Tracking - guerilla, China
Campaign objective/ creative brief:
To generate buzz for the DHL Online Tracking among the business community, a group of couriers were posted around the Beijing’s Central Business District. A white silhouette of a computer cursor were placed on their back as they walk around, quite literally demonstrating the possibility of constant tracking of your DHL parcel! This simple stunt/ live activity had effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.

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Staples - Easy Button - Boutique (2008) :15 (USA)

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Mead Five Star - Marching Band (2008) :30 (USA)

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Ricoh - Tea / Efficiency - (2008) :30 (Australia)

Agency: Love Communications, Sydney

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Canada Post / eBay - Mailroom - (2008) :30 (Canada)


Mystery vibrating package has the mailroom men intrigued. Agency: DraftFCB Toronto

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DHL - 24 Hours Online Tracking (Dude, not truck) - guerilla, China

Another version of that "24-hour tracking" stunt from Ogilvy & Mather, Beijing - previously they did a truck which was cute but only seen by fellow drivers. Now they did a DHL-dude with an online arrow on his back.

DHL Online Tracking ‘Courier’
Client: DHL
Product: 24 Hours Online Tracking
Agency: Ogilvy & Mather, Beijing

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