Anonymous director Justin Reardon, via The Escape Pod, uses hidden cameras to see who else respects the penny. The art dealer picks up the first of a hundred bags and changes his mind: "Definitely not."

Client: OfficeMax Spots Title: Antique Art, Antique Toys, Art Dealer, Buttons, Classic Guitar, Rare Coin, Rare Book Air Date: September 2009 Agency: The Escape Pod CD(s): Vinny Warren, Greg Nations Managing Director: Norm Bilow EP: Kent Kwiatt Prod Company: Anonymous Content Director: Justin Reardon EP: Jeff Baron EP/Head of Commercials: Dave Morrison Head of Production: Sue Ellen Clair Production Supervisor: James Blom Producer: Norman Reiss Editorial: The Whitehouse Editor: Matt Walsh EP: Carrie Hoecek
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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