These days, every penny counts. But can you spend pennies? You can at OfficeMax. In seven sly web films, Anonymous director Justin Reardon, via The Escape Pod, uses hidden cameras to see who else respects the penny.

Client: OfficeMax Spots Title: Antique Art, Antique Toys, Art Dealer, Buttons, Classic Guitar, Rare Coin, Rare Book Air Date: September 2009 Agency: The Escape Pod CD(s): Vinny Warren, Greg Nations Managing Director: Norm Bilow EP: Kent Kwiatt Prod Company: Anonymous Content Director: Justin Reardon EP: Jeff Baron EP/Head of Commercials: Dave Morrison Head of Production: Sue Ellen Clair Production Supervisor: James Blom Producer: Norman Reiss Editorial: The Whitehouse Editor: Matt Walsh EP: Carrie Hoecek
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.