The Ohio Lottery gets kaleidoscopic in this ad for its new 50/50 Raffle Game. Lot of chances to win, split the pot for a dollar, six chances for five dollars, a winner every week. Pretty neat. I honestly have no idea what a kaleidoscope has to do with a raffle, but at least it looks neat.

Client: Ohio Lottery Production/Motion Design: Leftchannel

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.