Really smart insight here as a way to get people to play the "lesser" scratch offs who don't offer million dollar payouts: It doesn’t take a lot to feel like a million.
Life-cancelling headphones? Perfect. 200 bucks is plenty to get a pair and tune out the family noise. The art direction is spectacular here, too. It's like I'm in this alternate reality watching this woman zone out. The voice over only adds to the comedy. Great stuff.

Client: Ohio Lottery Commission Agency: Marcus Thomas, Cleveland Chief Idea Officer: Joanne Kim CD/AD: Eric Holman CW: Kevin Delsanter Agency Producer: Jerrod McMillin Account Supervisor: Debbie Pirone Media Director: Elizabeth Ballash Production Co./Post: The PPS Group Director: Mike Goubeaux D.P.: Dallas Sterling Exec Producer: Deb Price Editor: Preston Price Sound: Big Science Music Composer: Jay Green Producer: Rebecca Senneway