The toilet's makin' a funny sound. And the garage door is about to fall right off. But you won 5,000 from an Ohio Lottery Instant Game. Today is Ray Day.
And OH man what a day it is. Sitting in your tub with a giant plate of nachos while a saxophonist plays Smoove Jazz just for you and someone else paints your portrait.. The slow pull back here is delicious. And so is the insight: it doesn't take a lot to feel like a million.

Client: Ohio Lottery Commission Agency: Marcus Thomas, Cleveland Chief Idea Officer: Joanne Kim CD/AD: Eric Holman CW: Kevin Delsanter Agency Producer: Jerrod McMillin Account Supervisor: Debbie Pirone Media Director: Elizabeth Ballash Production Co./Post: The PPS Group Director: Mike Goubeaux D.P.: Dallas Sterling Exec Producer: Deb Price Editor: Preston Price Sound: Big Science Music Composer: Jay Green Producer: Rebecca Senneway

Comments (1)

  • Dabitch's picture
    Dabitch

    That slow pullout is perfection. I'm so annoyed to see it now, because I have pitched tons of slow pullouts for the comedic effect, and have had people screw it up because they just didn't understand how great a slow pull-out can be.

    And yes, I'm still talking about ads. Hush.

    Mar 20, 2017

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.