Old Milwaukee is not actually paying Will to do this, he is doing it himself. Why? Because he likes Old Milwaukee. (this is part of the myth for this campaign. Will is getting paid to do this)

This ad aired regional only during the super bowl.

Old Milwaukee / Will Ferrell

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.