The creative team at Outside was called on to provide editorial, graphics and color for the exciting new Spring '08 re-launch campaign for popular retailer Old Navy. Working closely with Old Navy's VP of Marketing/Creative Director Landis Smithers, as well as ad agency Chandelier, they launched "Pattern Play," the second spot in the new campaign.

Shot in Buenos Aires, Outside provided editorial via Jeff Ferruzzo, graphics by Jaime Lamond and color by Alex Bickel.

Advertising Agency: Old Navy Marketing/San Francisco/California and Chandelier Creative/ New York/NY VP Marketing/Creative Director: Landis Smithers Sr. Director Broadcast/Exec. Producer: Connie Bang Art Director: Richard Christiansen Associate Producer: Sara Fisher Production Company: Supply and Demand/LA & Film Planet/ Buenos Aires/ Argentina Director: Landis Smithers Executive Producer/S&D: Kira Carstensen Executive Producer/Film Planet: Karin Stuckenschmidt Line Producer/Film Planet: Juan Legnani Pemoff Production Supervisor: Michael Manacop Cinematographer: Darius Khondji RED Camera Tech: Michael Mansouri HD Tech: Tadd Sackville-West Where shot: Buenos Aires/Argentina Editorial Company: Outside Editorial/New York /NY Editor: Jeff Ferruzzo Senior Cutting Assistant/Technical Advisor: Jerome Wilson Assistant Editor: Erik Emond Postproduction Company: Outside Editorial/New York /NY Colorist: Alex Bickel Online: J.Matthew Jacob Graphics/Animation Company: Outside Editorial/New York/NY Graphics/animation: Jaime Lamond Audio Post: Berwyn Audio/New York/NY Audio Engineer: Eric Thompson Music Production Company: Media Creature Executive Producer: Sharal Churchill

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.