Old Navy - Pattern Play (2008) 0:60 (USA)

 
 

Old Navy - Pattern Play (2008) 0:60 (USA)

The creative team at Outside was called on to provide editorial, graphics and color for the exciting new Spring '08 re-launch campaign for popular retailer Old Navy. Working closely with Old Navy«s VP of Marketing/Creative Director Landis Smithers, as well as ad agency Chandelier, they launched "Pattern Play," the second spot in the new campaign.

Shot in Buenos Aires, Outside provided editorial via Jeff Ferruzzo, graphics by Jaime Lamond and color by Alex Bickel.

Credits:
Advertising Agency: Old Navy Marketing/San Francisco/California and Chandelier Creative/ New York/NY
VP Marketing/Creative Director: Landis Smithers
Sr. Director Broadcast/Exec. Producer: Connie Bang
Art Director: Richard Christiansen
Associate Producer: Sara Fisher

Production Company: Supply and Demand/LA
& Film Planet/ Buenos Aires/ Argentina
Director: Landis Smithers
Executive Producer/S&D: Kira Carstensen
Executive Producer/Film Planet: Karin Stuckenschmidt
Line Producer/Film Planet: Juan Legnani Pemoff
Production Supervisor: Michael Manacop
Cinematographer: Darius Khondji
RED Camera Tech: Michael Mansouri
HD Tech: Tadd Sackville-West

Where shot: Buenos Aires/Argentina

Editorial Company: Outside Editorial/New York /NY
Editor: Jeff Ferruzzo
Senior Cutting Assistant/Technical Advisor: Jerome Wilson
Assistant Editor: Erik Emond

Postproduction Company: Outside Editorial/New York /NY
Colorist: Alex Bickel
Online: J.Matthew Jacob

Graphics/Animation Company: Outside Editorial/New York/NY
Graphics/animation: Jaime Lamond

Audio Post: Berwyn Audio/New York/NY
Audio Engineer: Eric Thompson

Music Production Company: Media Creature
Executive Producer: Sharal Churchill

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