Is winning a habit you can't seem to quit? Is failure one game you refuse to win? Is handsomeness a burden your face has to live with?

Spot on copy and VO, and then the close-up of the arm-scent. A mountain that pops out from his underarm. Can we PLEASE make it legal to marry a campaign? I wanna make an honest ad out of Old Spice.

Weiden + Kennedy

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.