Is winning a habit you can't seem to quit? Is failure one game you refuse to win? Is handsomeness a burden your face has to live with?

Spot on copy and VO, and then the close-up of the arm-scent. A mountain that pops out from his underarm. Can we PLEASE make it legal to marry a campaign? I wanna make an honest ad out of Old Spice.

Weiden + Kennedy

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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